Mac Robertson Lofts (Fitzroy)

MacRobertsons Lofts will reflect the unique attributes of its Fitzroy location while responding to the needs of those who will live there with a progressive, modern design of effortless appeal. Priceless heritage has been repurposed for a new generation with creative and confident design that marries the character of an industrial legacy with exceptional modern architecture.

Size — 8400 sqm
Stage — Marketing


Each residence flows with a sense of calmness and connection that comes through advanced, open plan design. Bordered by walls of glazing and drenched in natural light, spacious living areas are given added dimension with optional feature concrete ceilings that reference the building’s industrial origins. Modern comfort reigns supreme with clean and uncluttered lines, organic finishes and fluid outlooks that sweep across the urban neighbourhood to meet the city skyline.


Cera Stribley team on project: Domenic Cerantonio, Chris Stribley, Phuong Nguyen, Brayden Mason, Jo Ng


Developed by Angelo Property Group

Interior design by Biasol

Marketing by Savi

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  1. The site lies within a vibrant retail strip that is undergoing significant urban regentrification, particularly over the last 10 years.
  2. Proposed demolition of existing structure while retaining the front facade.
  3. Proposed 8 storey building across the site.
  4. Create a tripartite arrangement - the existing heritage facade, the proposed podium form and the proposed tower form.
  5. Provide further setbacks to the upper tower form.
  6. Add in a feature glass entry box to Smith Street.
  7. Create vertical ribbed pattern to the podium box. The podium's simplicity provides as a visual break between the tower element and the heritage facade.
  8. Articulate the proposed tower element by incorporating a honeycomb pattern across the facade.
  9. Resulting building is complimentary to both the existing heritage building contained within the site, as well the greater surrounding environment.

Unafraid to be real, Fitzroy stands out from the sameness with an edit of Melbourne’s best places to indulge yourself. Locals love that you can walk to everything where there’s so much packed into one precinct. From its eat streets to independent designers, pop up shops, late night bars and village provedores, everything here is the real deal. Melbourne’s oldest suburb is home to its newest ideas. The city’s artistic heartland is high on culture and creative places for feasting and drinking or soaking up some sun.


+61 3 9533 2582


Website design and build by Studio Hortenzia

Fitzroy apartment development
Fitzroy apartment development