Winning Appliances Richmond
Richmond | 2019
Interior Design, Commercial
Domenic Cerantonio, Chris Stribley, Lucy Marczyk, Jessica Coulter
The Winning Appliances Victorian flagship store in Swan Street Richmond sets a new benchmark in appliance retailing. Their vision was to be able to offer a unique multi-sensory experience that appealed to all aspects of the market.
The design carefully considers the Winning Appliances key brand attributes and incorporates three distinctly Melbourne identities to ensure that visitors to the store could immediately realise their vision for their own home.
A bold façade, punctuated by copper reveals, invites clients into a streamlined kitchen and dining space where home style cooking demonstrations regularly take place.
This area opens-up into a double height, gallery-like showroom where a ‘Culinary Experience Centre’ has been designed as the focal point. In addition to the culinary centre, the design encompasses three lifestyle kitchens on the mezzanine level and state of the art display zones for the each of the curated brands, all designed to offer the ultimate retail experience from your master chef to avid home cook.